Mainline & digital creative mandate for Zeno Health won by Dentsu Impact
Dentsu international’s creative agency Dentsu Impact India has been awarded the mainline and digital creative mandate of Zeno Health (formerly known as Generico). The account was won after a multi-agency pitch involving several other leading agencies.
One of the fastest-growing pharmacy chain brands in India, Zeno Health, focuses on generic medicines. In Mumbai alone, it is available across more than 80 stores. In the progressively growing retail and online pharmacy space across the country, Dentsu Impact aims to build a strong foothold for Zeno Health, with this win. With the launch of a massive campaign for Zeno Health in Mumbai, the agency will kickstart the association.
Speaking on the win, Amit Wadhwa, President, Dentsu Impact said, “The rise of online pharmacies in the healthcare segment has been phenomenal. We are excited to partner with Zeno Health, an omnichannel player in this segment whose focus is to build a holistic healthcare environment that is accessible and affordable to all. We are looking forward to creating some great work, together.”
Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact added, “We are delighted to introduce Zeno Health, the chain of pharmacies that can be trusted to take only the very best care of you. In this era of online and offline pharmacies, we look forward to helping Zeno Health become a part of every Indian’s life.”
Siddharth Gadia, Founder, Zeno Health commented, “We are beginning the brand creation journey for Zeno Health and we cannot imagine a better partner than Dentsu Impact to unveil this journey to the world. We look forward to creating an impeccable consumer healthcare brand, together.”
Dentsu international’s presence in India includes global network brands mcgarrybowen, Carat, Amnet, iProspect, MKTG, Isobar, Vizeum and Posterscope, in addition to the dentsu branded agencies. The network also includes the locally-acquired brands Merkle Sokrati, Milestone Brandcom, SVG Columbus, WATConsult, Fractal Ink Design Studio Linked by Isobar, Fountainhead MKTG, mcgarrybowen India and the Perfect Relations Group.