Media Mantra has been awarded the PR Mandate of O2Cure an establishment by renowned Zeco Aircon Ltd. Group which is in the industry from the last three decades. Media Mantra will be responsible for managing the communication programme for the brand with strategic approach. They will be looking after the brand enhancement, strategic PR, and media duties as an active communication consultant. The account was won following a multi-agency pitch.
O2Cure provides a complete bespoke, personalized solution and experience to consumers and businesses, with a diverse range of customizable air purifiers and monitors. O2Cure is established under Zeco Aircon Ltd. group, with an aim to bring mountain fresh air to people for their health and wellbeing of society. Zeco Aircon are the largest manufacturers of central air conditioners and air purification solutions. Establishment of O2cure is a result of 30 years of rich & varied experience of Zeco Aircon in HVAC industry. The aim of O2Cure is not limited to provide the best possible solution but to offer an optimized sustainable solution by reducing energy requirements. With 100% manufacturing happening in India, Zeco Aircon Ltd. is aligned and contributing to the Make in India initiative.
On the appointment of the new PR team, Kartik Singhal, Director at Zeco Aircon Ltd, said, “We are looking forward to this new strategic engagement with Media Mantra to drive our brand narrative through media channels. This we feel will be the extension of our voice & brand’s legacy to our end consumers & key stakeholders.”
Speaking about the strategic agreement, Udit Pathak, Founder and Director, Media Mantra said, “We are excited to partner with the brand and expect to meet and exceed the mandate entrusted to us by O2Cure. We look forward to developing a compelling PR campaign around the brand which will establish a recall value in the stakeholders mind and will level it to newer heights.”