Motivator wins integrated media agency of record for RummyCulture

Motivator is a full-service media agency of GroupM

The full-service media agency of GroupM, Motivator has bagged the media mandate for RummyCulture. The mandate will be including managing RummyCulture‘s traditional and digital media duties including media investment, media strategy & planning, media activation, and content.

Motivator won the mandate post a comprehensive multi-agency pitch and the account will be handled from their Gurugram office.

Speaking on the win, Mausumi Kar, Managing Director – Motivator said, “We are delighted to be working with RummyCulture. It is a proud moment for us to partner with a new-age business committed towards providing fair and secure gaming to its players. The online gaming industry is an emerging sector in our economy and has grown leaps and bounds in the last few years. We are looking forward to adding value to RummyCulture and supporting their growth momentum in the months to come”.

According to Amit Kushwaha, Head -Brand Strategy, GamesKraft Technologies what swung the mandate was the data-driven approach and the category understanding that Motivator displayed during the pitch.

He further added, “Being a digital-first and data-driven company, we always wanted a partner who had the ability to understand various forms of data and leverage it for marketing campaigns. Motivator has showcased great capability to leverage & attribute these to campaign performances and that led to this partnership. We look forward to integrating our marketing strategies with their data-driven campaign approach”.

Also speaking on the win Aman Kochhar, Managing Partner- North and East, Motivator India said, “We are delighted to onboard RummyCulture at Motivator. With the growth momentum in the gaming industry spiking in the last few years we see a clear and speedy growth path of brands like RummyCulture. At Motivator, with our data, digital and content framework for emerging brands, we see a great fit with RummyCulture. Look forward to partnering with them in this phase of blistering growth.”

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