MPL Entrusts YAAP For Social Media & Content Strategy
Mobile Premier League, MPL is seeking to leverage the e-sports popularity in India to improve their digital stronghold and for this they have roped in YAAP as a social media and content strategy development.
- MPL, India’s biggest e-sports platform recently appointed the super-specialized content company YAAP to help them take their digital presence to the next level.
- This will include the conceptualization and development of communication across social media to strengthen their presence online.
Manan Kapur, Partner, YAAP, said, “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”
Partnership To Offer Varieties of Content
Founded in 2018, MPL is India’s largest esports and mobile gaming platform. It has grown to over 50-plus games and 6 crore users, including titles like World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS.
The company founded by Creo Cofounders Sai Srinivas and Shubham Malhotra has a national presence with offices in Bengaluru, Jakarta, and Pune, having a personnel strength of over 400.
Abhishek Madhavan, SVP, Growth and Marketing, MPL said, “With millions of followers across our social media platforms, we have partnered with YAAP to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having YAAP on board and look forward to working with them.”
With this partnership, India’s biggest e-sports platform will be the ultimate digital sports service provider of the country, offering a varied range of content that keeps all types of audiences hooked – whether it’s the young or the old.