The branding and marketing agency, Mrig Sight Media wins the social media marketing mandate for Mr. Brown, a family-owned gourmet bakery shop in Indirapuram. The agency bagged the mandate at a multi-agency pitch and will further be handled from the agency’s Noida office.
As a part of the mandate, the agency will be responsible for driving Mr. Brown’s digital marketing endeavor and strengthening the brand’s digital identity. For these, the agency will be focusing duties on promotional campaigns, managing social media, creating sustainable brand equity, media buying, online reputation management (ORM), and search engine optimization (SEO).
“2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to COVID-19 restrictions’’, Rachita Mathur, Franchisor – Mr. Brown said.
“Mr. Brown has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our target group and allow us to dominate the digital landscape. As we partner with Mrig Sight Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM, and SEO”, she added further on the association.
“We are thrilled with this new partnership to come on board as the digital agency for Mr. Brown. At Mrig Sight Media, we believe in the power of performance-driven brand building and are committed to ensuring Mr. Brown’s digital growth,” Rahul Ranjan, Director – Mrig Sight Media added.
Apart from Mr. Brown, Mrig Sight Media’s client list includes Nandikaly, Kadambari, Buzzmeeh, MSE, Annapurna Hostel, De Fantasia, Good Grains, de Vagabond, Centre of Healing, TransitKart.com, and Shaurya Achievers Society. It was found by Rahul Ranjan, who is a marketing professional with more than 8 years of experience in advertising, customer relationship management, leadership, branding & identity, and leadership.