Ms. Nikky Gupta led the Teamwork Communication Group to launch a new Influencers Engagement Wing that will be offering a better-integrated communication approach to new-age customers. The offering is introduced at a time when transforming the communications landscape needs a 360-degree approach to consumer outreach which includes digital and social media channels as well as traditional media.
Recently, the Teamwork Communications Group reached its 11th-year milestone and is working towards expanding its range of services. The Influencers Engagement Wing mainly aims particularly at brands that are looking for a more cohesive and modern approach to their communications campaigns.
The use of social media influencers, be it bloggers, Instagram, or Facebook influencers, has emerged as a viable strategy for brands in recent times as it allows them to offer a more personalized outreach to consumers through influencers they trust. Ms. Nikky Gupta, Co-Founder, and Director, Teamwork Communications Group, said, “With the tremendous growth and ever-expanding reach of digital media, influencer marketing has emerged as a lucrative strategy for brands today. Increasingly, more and more companies are realizing that they cannot overlook the need for greater social media engagement with their consumers. Resultantly, clients today seek a more integrated approach to communications solutions from Public Relations agencies. This includes an entire gamut of services including traditional media, digital and social media as well as influencer marketing. Our new Influencer Engagement Wing is an addition to our already growing digital media services and will help us seamlessly integrate social media influencers with our public relations strategy, and offer 360-degree communications solutions to our clients”.
Brands are constantly looking out for the right kind of influencers who can help them to connect with their target audiences. Today, influencers with more than a million followers on any of the social media platforms can influence consumers.