Zydus Wellness, a leader in the category of Sugar substitutes,healthand skin care products,has engaged MSL for its corporate and brand communications mandate for Sugar Free, starting in November 2017.
Zydus Wellness offers an array of wellness products that enriches one’s life and it’s DNA is to build emergent categories with differentiated products that are good for consumers. The marquee offering being Sugar Free since 1988 has transformed from sugar substitute for diabetic patients into a lifestyle brand for the calorie-conscious, busy and healthy urban dweller.
Schubert Fernandes, Executive Director, MSL India said, “We are delighted to partner with Zydus Wellness for Sugar Free, a household name for wellness. We look forward to delivering creative thinking that results in ground-breaking work. In the evolving landscape of multichannel communication platforms and changing lifestyles, we are honoured to support Zydus Wellness in their effort to make India a healthier country.”
Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said, “Zydus Wellness recognizes the rapid change in the lives of today’s generation and provides solutions that align with the values of nourishment, nurturing and energizing consumer lives. We are on a threshold of substantial growth based on innovations and portfolio expansion in India and across international markets. We are confident of the expertise our new communications partner, MSL, to support our organisational goals.”
MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others.