A subsidiary of Murata Manufacturing Co. Ltd., Murata Vios has awarded the communication mandate to Perfect Relations on the basis of its effective PR efforts for several healthcare brands and hospitals, establishing them as the category leaders.
As per the mandate, Perfect Relations will be developing a strategic structure for Murata Vios and managing its communication strategies to position it as a thought leader in the segment. The mandate is also aimed at increasing the brand’s awareness and visibility in the media.
Dr. Ashutosh Mundkur, VP of Sales & Marketing – India at Murata Vios, Pvt. Ltd. said, “Perfect Relations comes with significant expertise in the healthcare sector, and we are excited to have them on board. We are on a growth journey as we continue to scale and increase our footprint in the Indian Healthcare sector. Perfect Relations will help us with creative and impactful storytelling and drive the right communication strategies.”
Talking about the win, Sanjay Choudhry, Senior Director, IND Perfect Relations said: “With the current pandemic, healthcare technology space is brimming with possibilities. Murata Vios is a pioneer in the wireless remote monitoring space, delivering value for hospitals, clinicians and greatly improving patient outcomes. We are pleased to partner with Murata Vios to drive communication strategies for the brand. With our expertise in healthcare sector and differentiated storytelling, we will help Murata Vios achieve their growth ambitions.”
Headquartered in Minnesota, USA, Murata Vios, Pvt. Ltd. is a medical technology company. In India, its corporate office in Bangalore. It is an FDA-cleared, IoT-based, wireless remote monitoring system that can be used across the continuum of care for optimizing the management of patients by lowering costs. The company was formerly known as Vios Medical, Inc., and was acquired in 2017 by the world’s market leader in electronics components.
Perfect Relations was founded in the early 1990s and was among the first agencies to introduce the concept of Image Management in India.