India’s premier internet exchange organization which controls all .in domains of India is up for a major facelift where the brand digital outlook is changing for the better and at the helm of this is a Mumbai based PR agency, YAAP.
In a major development, the National Internet Exchange of India, NIXI the leading body in charge of the development and furtherment of the internet in India has chosen YAAP for their social media and brand development mandate.
This is a major win for YAAP as it will shoulder the responsibility of revamping the brand’s visual identity across all its communication channels and digital touchpoints.
Manan Kapur, Partner, YAAP, said, “It’s truly an honour to be associated with an organization like NIXI, that makes everything that we do as a digital and content company possible. We’re excited to set out on this journey with NIXI and hope to make an impact through some great work.”
NIXI is the sole provider of ‘.in’ domain names in India and the allocation and coordination of IP addresses at the national level in the country.
Refreshing the Brand
NIXI appointed YAAP as their agency in charge of refreshing the brand and managing their digital and social media presence.
Anil Kumar Jain, CEO, NIXI said, “This is a new era of transformation for NIXI. Strengthening our place on social media and refreshing our brand are crucial steps in the pursuit of our goal of improving and bettering the internet. We’re glad to have a partner like YAAP on board who can help us lead the way.”
NIXI was registered in 2003 and has been spearheading the exchange of internet traffic between the peering ISP, content players, and any other organizations in the internet ecosystem. NIXI created the .IN Registry in 2005 and has been managing the National Internet Registry of the country since 2012.