NMIMS names Madison Media as Media Agency on Record

NMIMS names Madison Media as Media Agency on Record

SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s leading Deemed-to-be Universities, has appointed Madison Media as its media agency on record, to help scale up the media presence and generate higher reach for the institute across the country.

As part of the mandate, Madison Media, India’s largest homegrown media agency, will handle traditional and digital media services, including print media and radio visibility for NMIMS.

Mr. Burzeen Bhathena, Director Marketing & PR, NMIMS said, From very humble beginnings in 1981, NMIMS is today recognized as a globally reputed multi-disciplinary, multi-campus University consisting of 17 specialized schools, 8 campuses, 17,000+ students, and 800+ full-time faculty members. NMIMS is well known for its consistent academic quality and research-focused approach along with developing a sense of community among students, to achieve holistic education. I’m confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

Chintan Soni, Vice President, Madison Digital said, We are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. NMIMS’ continuous endeavour to develop and achieve new education and research milestones is in line with the radically changing landscape of the education sector. By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels.” 

The mandate was won in a multi-agency pitch and will be handled by Madison Media Alpha based out of Mumbai. 

ABOUT NMIMS

Established in 1981, NMIMS is today recognized as a globally reputed university with strong industry linkages. It offers multiple disciplines across eight campuses that consist of 17 specialized schools, more than 17,000 full-time students, and 800+ full-time faculty members, ten faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers.

The Shri Vile Parle Kelavani Mandal (SVKM) laid the foundation stone of this esteemed university, with the aim to cater to the rising demand of management institutes in the country. It is known for its consistent academic quality and research-focused approach towards holistic education. SVKM’s NMIMS has been granted Category-I Deemed University status by Graded Autonomy Regulation 2018 by MHRD/UGC, and NMIMS Mumbai Campus is NAAC accredited with a CGPA of 3.59. 




Leave a Reply

Your email address will not be published. Required fields are marked *

three + 14 =