NxtGen Datacenter & Cloud Technologies Pvt Ltd appoints Madison BMB for its Marketing Communications


NxtGen Datacenter& Cloud Technologies, India’s largest domestic cloud services provider with a large footprint of datacenters across the country has appointed Madison BMB as its partner. NxtGen is working on a global application platform to power surging business needs. The tech forward company has roped in Madison BMB, the creative powerhouse of Madison World, to build awareness and saliency for their revolutionary new cloud offering that delivers unprecedented price-performance. Madison BMB has been entrusted with the responsibility of developing an overarching global positioning that would manifest itself into multiple integrated campaigns throughout the year across touchpoints considering the multitude of stakeholders and beneficiaries.

Speaking about having a new partner on board, Mr. A.S. Rajgopal, Managing Director, NxtGen Datacenter & Cloud Technologies Pvt Ltd said, “India has a long way to go before the current demand of digital infrastructure is fulfilled. Enterprises and Governments need an agile platform to build applications and secure and scale them on demand. Born out of the desire to deliver a global technology service offering from India, we have been working on a technologically superior offering since a few years. The Madison BMB team is a right mix of youth and experience and they are best equipped to creatively handle the market awareness requirements.”

Speaking about their appointment as creative partners for NxtGen Datacenter & Cloud Technologies Pvt Ltd, Raj Nair, CEO and CCO, Madison BMB said, “Today, we need technology that understands us as humans as opposed to the other way round. NxtGen is a visionary company that puts consumers and their experience with technology at the centre of product development. As their marketing communication partners, we look forward to strengthening the connect between their latest path breaking cloud offering and the end user. India is brimming with tech rich ideas, and with our communication plan, we will ensure that the revolutionary offering finds its way to the right audience and serves as a catalyst for their surging businesses.”

Madison BMB is a full-service advertising unit and a powerhouse of strategic creativity. Some of its services include brand strategy and communication solutions for TV, Print, Outdoor, Radio, Corporate Branding, Packaging Design, Digital Films, Website Design and Corporate AVs, amongst other services. It partners clients such as Asian Paints Bathrooms Division, Sleek Kitchens, More Super markets, Indian Oil, Crompton and Olivia Cosmetics, among others. Madison BMB is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.




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