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OMD India wins marketing and media mandate for AU Bank

Madhushree Chakrabarty April 19, 2021
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OMD India, an Omnicom Media Group agency and a subsidiary of Omnicom Group has been awarded the marketing and media mandate for AU Small Finance Bank (AU Bank). The agency won the mandate in a competitive multi-agency pitch and will be responsible for end-to-end customer-focused campaigns and the delivery of faster business outcomes. The agency will be handling the mandate from its Mumbai office only. 

OMD India’s better understanding of consumer preference through data-driven planning and insight is expected to enable AU Bank to make faster data-driven decisions in its marketing mix. The brand is expected to target its digital products with better predictable outcomes.

“At this important life stage of the bank, partnering with a reputed agency like OMD will add a new dimension to our brand considering their experience & expertise. Additionally, OMD’s capabilities with data & analytics will help us to connect better with our customers as we concentrate efforts to strengthen our base and presence across the country,” said Uttam Tibrewal, Executive Director, AU Small Finance Bank.

“We are excited to bring alive AU Bank’s vision of bringing differentiated offerings to an otherwise underserved segment. What I love about AU Bank is that they are ready to push boundaries and want consumers to demand more from banks. In this sense, AU is geared to offer more to customers in a unique manner. Our media offering for AU Bank is just like that – unique and creating magic for customers. AU Bank is now expanding its geographical presence pan-India, and we are honored to be a part of this progressive journey. Since the bank has taken a digital-led approach, its partnership with OMD will act as a gamechanger in AU Bank’s overall brand positioning and create higher recall among its existing customer and attract new ones.” says, Priti Murthy, CEO, OMD India.

“Having a deep domain knowledge of the banking sector coupled with our proprietary tools and services in the data and analytics space helped us win the AU Bank mandate as its brand marketing and communications partner,” says Kartik Sharma, Group CEO, Omnicom Media Group-India.

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