Omnicom Acquires Ptarmigan Media to Expand Financial Services Expertise

Omnicom Acquires Ptarmigan Media to Expand Financial Services Expertise


Omnicom Media Group has acquired Ptarmigan Media, a specialist agency that provides media and marketing solutions to financial services brands. The acquisition will enhance Omnicom’s capabilities in the financial sector.


Our Analysis and Commentary

Omnicom’s Acquisition of Ptarmigan Media Strengthens Financial Services Expertise

Omnicom’s recent acquisition of Ptarmigan Media marks a significant step towards expanding its financial services expertise. As a specialist agency that offers end-to-end media and marketing solutions to financial brands, Ptarmigan brings a wealth of industry knowledge and experience to Omnicom Media Group. This strategic move aligns with Omnicom’s commitment to understanding the complexities of today’s media landscape and delivering effective solutions for its clients.

Ptarmigan’s extensive range of services, including integrated media planning and buying, market research, search and social, as well as content and creative, perfectly complements Omnicom’s existing capabilities. With a focus on serving clients in the financial services sectors across APAC, EMEA, and North America, Ptarmigan has built a reputation for its deep category expertise and industry insights.

The acquisition enables a powerful combination of Omnicom Media Group’s global strength, tools, and technologies with Ptarmigan’s specialized knowledge in the financial sector. This synergy will result in enhanced outcomes for clients, increased professional opportunities for employees, and accelerated growth for both Omnicom Media Group and Ptarmigan.

By joining forces with Omnicom Media Group, Ptarmigan gains access to industry-leading tools and technology that will further amplify its value to financial brands. The integration of Ptarmigan into the existing structure will foster a collaborative environment where expertise and resources can be shared to deliver next-level purpose, planning, and performance for clients. Ptarmigan’s existing management team will continue to lead the agency, ensuring a seamless transition and continuity in client service.

Omnicom Media Group’s commitment to delivering transformational experiences for consumers, clients, and talent is exemplified by this acquisition. The company’s Omni marketing orchestration system connects its full-service media agencies and enables more relevant and actionable consumer experiences, productive client experiences, and collaborative talent experiences.

Overall, Omnicom’s acquisition of Ptarmigan demonstrates a strategic move to strengthen its financial services expertise and provide its clients with unparalleled industry insights and media buying scale. This development positions Omnicom Media Group as a leader in delivering effective solutions to financial brands, driving business growth, and connecting clients with the world’s financial decision-makers.


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Omnicom (NYSE: OMC) today announced its media services division, Omnicom Media Group, has acquired Ptarmigan Media, a specialist agency that provides end-to-end media and marketing solutions to financial services brands.

Founded in the UK in 1993, Ptarmigan delivers a range of services including fully integrated media planning and buying, market research, search and social, as well as content and creative. The company specializes in serving financial services clients in the Asset Management, Life and Pensions, Banking, Trading and Platforms, Wealth Management, Fintech, and Insurance sectors across APAC, EMEA and North America. Ptarmigan is headquartered in London and has several office locations around the world, including Hong Kong, New York, Singapore and Sydney for its 100+ media professionals.

“Ptarmigan and Omnicom Media Group have a shared understanding of the complexities of today’s media marketplace. Together, we can help our clients effectively navigate the market to drive business growth by combining the global strength, tools and technologies of Omnicom Media Group, and the deep category expertise Ptarmigan has built over its three decades working in the financial sector,” says Florian Adamski, CEO of Omnicom Media Group. “The combined capabilities that will result from this acquisition will enable an unprecedented and singular depth of financial services industry expertise and media buying scale, translating to better outcomes for our clients, increased professional opportunities for our people, and accelerated growth as Omnicom Media Group and Ptarmigan join forces.”

“Ptarmigan has always put clients at the centre of everything we do – and becoming part of Omnicom Media Group continues that commitment,” says Ptarmigan CEO Matt Ball. “Combining our expertise with the scope and scale of Omnicom Media Group’s industry leading tools and technology will have an exponential impact on the value we deliver to the world’s leading financial brands, bringing next level purpose, planning and performance to the challenge of connecting our clients to the world’s financial decision makers.”

Ptarmigan Media will continue to operate as an independent brand within Omnicom Media Group and will be led by its current management team.

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