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Percept digitICE curates Virtual Sintex Product Launch and Sales Module event

Madhushree Chakrabarty March 31, 2021
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Percept digitICE conceptualized, designed, and managed the Sintex Product Launch and Order Bookings on a Virtual platform. The event saw a digital attendance of over 400 visitors pan-India and the show achieved the dual objective of launching four unique new Sintex products and on-the-spot Online Order Bookings of the products for their Distributors.

The virtual event was aimed at designing, communicating, integrating client’s marketing tools into a 3-hour live capsule. The tools include the digital platform and social media development and execution, green screen shoots, creating a live Order Booking module, product launch sequences, video content creation, event packaging, etc.

The key highlights of the event include integration of the Online Order Booking while simultaneously managing and curating Zonal Rooms which were further sub-divided into additional specific zones that address the immediate audience queries on the secure digital platform. Also, a Live Leaderboard showed the zone-wise sales mapping.

Said Hiren Merchant, President Marketing, Sintex-BAPL Ltd, “The Online New Product Launch for 4 key Sintex Brands with Order Booking was a well-conducted and successful event for us. We experimented with this format and are very happy with the Order Booking Response we got from our Distributors.

Said Vidya Alva, EVP & Business Head, Percept ICE, “The Sintex Product launch was a unique challenge which required us to think out of the box and provide innovative technology solutions that could manage the dual goals of launching 4 brand new products and driving sales of this new product within a limited window. Percept digitICE has taken many leaps in the Digital frontier since the Lockdown and this has given us a huge advantage in the Digital, Virtual and Hybrid space to enable our clients to host virtual experiences with tangible results. We are grateful to the Sintex Management for the faith invested in Percept digitICE’s digital prowess, and we look forward to creating more magic in the virtual space for all our clients.”

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