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Pitchfork Partners declared as the public relations counsel by Betterplace

Shreoshree Chakrabarty January 22, 2021

Following a multi-agency pitch, Pitchfork Partners has been appointed as the public relations counsel by tech platform for blue-collar workforce management, Betterplace. Pitchfork Partners will be responsible for strengthening Betterplace’s position as an organization and elevate the brand’s reputation.

With a SaaS platform, Betterplace assists enterprises to hire, manage and engage a highly distributed blue-collar workforce fulfilling its vision to help enterprises grow faster and help the blue-collar workforce get the right opportunities. This platform is being used by more than 1000 enterprise customers to manage their workforce at scale and speed. By providing a ready resource pool to hire from, the platform also helps to bring the overall cost down by at least 20%, touchless attendance management with the smartest rostering, completely automated onboarding with inbuilt compliance and productivity tools like attrition forecasting, persona building and much more.

Pravin Agarwala, Co-founder, CEO, Betterplace, said, “The blue-collar workforce is the backbone of every country. In India, many are part of the unorganized space and thus are not able to connect with potential employers. It is our endeavor to simplify this process and help organizations with end-to-end blue-collar workforce management through our data-driven technology platform. Pitchfork Partners shares our passion and beliefs. We are positive that its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

Committed to taking care of clients’ reputation, Pitchfork Partners is a strategy consultancy which has become more essential with the ongoing pandemic as it has permanently altered the business landscape ranging from consumer mobility to media consumption and supply chains. A brand’s reputation is the strongest asset in such times. There is an even greater need to ensure positive experiences for stakeholders to maintain it. Pitchfork Partners this is because specializes in understanding business needs and aligning communication to championing reputation building, protection and management as well as business goals. Offering bespoke solutions and a team comprising marketing and communication veterans, the consultancy sees itself as a reputation warrior.

Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We are happy to partner with an organization like Betterplace. The technology-driven platform addresses concern regarding blue-collar workforce management. Betterplace plays a pivotal role in connecting the enterprise and employees. It is a great opportunity to bridge the gap and help Betterplace achieve its vision through strategic and insights-driven communication.”


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