Taking another big stride in their mission to empower women, Public Relations and Advocacy Group (PRAG), a Gurugram based start-up will now manage all the social media activity and Public Relations management for Women and child development corporation (WCDC),
Govt. of Bihar. The agency will also be responsible for planning and executing new digital and traditional media initiatives for the
organization. In the past, the agency has also handled multiple projects for the Government of India and State governments.
WCDC, Bihar is a registered Organization under the Societies Registration Act, 1860 which is working under the Department of Social Welfare, Government of Bihar. It is the nodal agency for implementing women and child development programs of the State and PRAG will be responsible for social media handling, Public Relations, Video making, Creative designing, and SEO for the organization.
“We, at PRAG, believe that every woman has the right to rest, and hence, we are one of the very few organizations which have made menstrual leaves mandatory and paid. To stand together with WCDC, Bihar – an organization from a state which first legalized period leaves – gives us immense pleasure because just like them we are working for the social, economic, and political empowerment of women and children,” Gaurav Gautam, Founder, and CEO, PRAG said.
Founded in 2018, PRAG India is an independent, full-service strategic public affairs consultancy firm specializing in policy advocacy, Digital
Marketing, and public relations. From handling the public relations and social media for Ministry of Electronics’ Digital India to Ek Bharat
Shreshtha Bharat activities by the Ministry of Education to our client Sohan Singh, an internationally recognized Yoga practitioner featuring
in Hon’ble PM’ Mann ki Baat program, PM Modi’s key thematic push have always been at the focus of PRAG’s endeavours. So much so, that PRAG has also extended offers for free social media management services to the women who were selected by Hon. PM to take over his social media account on International Women’s Day.