One of the world’s largest independent communication firm, Ruder Finn, announced the launch of a unique global campaign, this Earth day. The Campaign aims to re-invent and help save the earth, which is co-created across geographies. As the American novelist Ernest Hemingway once said, ‘The Earth is a fine place and worth fighting for.’, the employee of Ruder Finn will champion and relive the statement. Ruder Finn will invite its employees for this global social campaign from across seven countries, India, the US, UK, Singapore, Malaysia, Hong Kong, China. The campaign will provide the platform for sharing sustainability efforts, big or small, towards saving the earth and making it a better place to live in. Employees will be encouraged to create and share best practices and ideas about living a sustainable lifestyle, through this campaign.
Ruder Finn’s new campaign is the need of the hour and will be celebrated throughout the year across all Ruder Finn offices across seven countries. The campaign will promote the shared belief in sustainability among its people, with the kick start of this campaign through a global ton hall. The company also launched their new logo on the same to celebrate the Earth Day commemoration.
Atul Sharma, Managing Director, Ruder Finn India said, “As a people first organisation, Ruder Finn wishes to turn the focus on some of the big issues that our people and we, as an organisation are passionate about. I strongly echo the thought that “We Do Not Inherit Earth from Our Ancestors; We Borrow It from Our Children.” While we’ll take it one small step at a time, we intend to make them count and inspire people and communities around us. This is not just a campaign that starts and ends on Earth Day. Our aim is to make it a way of life by promoting sustainable living through various initiatives all year round.”
