From the Dancing Banana to Nyan Cat, GIFs have come a long way. 30 years long to be exact! They have played a pivotal role in shaping the Internet culture and are part of almost every conversation on social media these days.
GIFs turned 30 on 15th June, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.
Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcases the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.
Sattvik Mishra, CEO and co-founder, ScoopWhoop, says, “We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”
“GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.” says Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney.
With GIFs being the flavour of the season, the campaign is being loved by people across social media.
Here’s the link to the microsite showcasing all 30 GIFs: www.scoopwhoop.com/30yearsofgif