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Sky247 to support Abu Dhabi T10 as a ‘Powered by’ sponsor

Madhushree Chakrabarty January 18, 2021

Sky247 entered into a partnership agreement with Abu Dhabi T10 as a ‘Powered By’ sponsor. The partnership will result in spreading a wider fan base all across the world. Sky247 has recently sponsored a D20 cricket tournament in the UAE as well.

The Abu Dhabi T10 will be some world-famous cricket players including Chris Gayle, Andre Russell, Shahid Afridi, etc. The match will be played at Abu Dhabi’s Sheikh Zayed Cricket Stadium from January 28 to February 6, 2021.

Other than Abu Dhabi T10, there are other teams as well namely Maratha Arabians, Qalandars, Northern Warriors, Team Abu Dhabi, Bangla Tigers, Pune Devils, and Delhi Bulls.

Shaji Ul Mulk, Founder Chairman of Abu Dhabi T10, says, “I am delighted to welcome Sky247 as our ‘powered by’ sponsor for the forthcoming edition of the Abu Dhabi T10. This is a clear indication of the increasing popularity of the fastest-growing cricket format. Our partnership with Sky247 will go a long way in repositioning the tournament across fans from around the world. I would also like to thank Pacific Ventures led by Parvez Khan for facilitating this partnership.”

João Coimbra, Marketing Manager, said, “We believe, the ten-over format is going to dominate the future of cricket and as Abu Dhabi T10 is the world’s first professional cricket tournament that has captured the global cricketers’ attention. We are very excited to be partnering with them. We see across markets, cricket as a big potential market where we start seeing a big growth and we want to be part of it, but this is just a small reason why we took this partnership forward. The main reason is the fact that this kind of tournament is a huge opportunity for brand growth and has everything to do with Sky brands where we are able to support the growth of a sport that is already huge.”


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