Slice awards its creative mandate to 82.5 Communications

82.5 Communications bags Creative mandate of Slice

82.5 Communications Bengaluru office will handle the creative duties of a Bangalore based fintech start-up, Slice as it awards its creative mandate to 82. 5 Communications.

To redefine the financial experience of millennials in this country, Slice offers a smart, simple and transparent financial platform by offering them a solution to make payments both online and offline for over 5 million merchants using a Visa card that comes with a pre-approved credit line. Slice targets those millennials and first jobbers who wish to be financially independent.

Speaking of the win, Kapil Arora, CEO & Co-Chairman, 82.5 Communication: “The fintech world is abuzz with opportunity and amongst the most exciting, is Slice. We are excited to partner the brand in its endeavour to financially empower India’s youngsters and look forward to creating transformational work on a transformational brand.” 

Naveen Raman, Sr. Vice President and Branch head, 82.5 Communication-South: “It is exciting for us to work with a young team that has a vision of disrupting the category. The team at Slice are full of ideas and have a great product on offer for the youth. Given the size and volume of India and us being a young country, we have an opportunity of building something revolutionary. I look forward to this association.”

Sangeetha Sampath and Ravikumar Cherussola, Group Creative Directors, 82.5 Communication– South commented “We are super excited to start on this journey with Slice and cannot wait to create work that is not just disruptive, but will also make Slice the choice of India’s youth who are looking for financial liberation. As a home-grown agency our self, it is indeed special to partner with a homegrown start up.” 

Rajan Bajaj, Founder & CEO, Slice, said: “From the get-go, the team at 82.5 communication has understood what slice is building and the transformational impact it will have on the payments ecosystem in India. We are very happy to partner with an agency that actually helps take our mission to the next level. 2021 has some exciting things in store and we are thrilled to have 82.5 common this journey with us.” 

82.5 is Ogilvy’s youngest offering and is known for its clutter-breaking and effective work for their clients and it has offices across India.

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