SRV Media, a Digital Marketing Consultancy, made significant strides in the success of the Xavier Aptitude Test (XAT) 2024 through its specialized educational arm, SRV EDGE. Prioritizing impactful outreach, diversity promotion, quality assurance, and dispelling misconceptions, SRV Media played a pivotal role in facilitating a historic 40% surge in registrations, culminating in an impressive total of 135,000 applications for XAT. As part of this collaboration, SRV EDGE actively contributed expertise to strategic integrated marketing, data-driven methodologies, and effective nurturing tactics across key areas.
“SRV Media along with XAT takes great pride in contributing to the 2024 campaign’s success with a historic upswing in registrations – 135,000 aspirants. Marking a 40% growth in XAT 2024 registrations over XAT 2023, underscores our commitment to collaborative excellence in shaping India’s education. SRV solidifies its role as a market leader in the dynamic field of education domain marketing.” says Dr. Vikram Kumar, Founder and Managing Director, SRV Media.
Integrating services such as content marketing on social media platforms, PR, and targeted paid campaigns across various digital platforms played a vital role in the success of XAT. Establishing a central campaign theme proved pivotal, serving as the foundation for a concise and coherent messaging strategy. This theme became the driving force behind all communication and marketing initiatives, creating a unified identity for the test. By strategically positioning XAT as a tactical and intelligent assessment, rather than emphasizing its difficulty, the central theme not only reshaped public perception but also strengthened the test’s reputation. This holistic approach not only safeguarded its prestige and legacy but also attracted high-calibre candidates, solidifying XAT as the premier choice for ambitious MBA aspirants.
The historic rise in XAT registrations for 2024 reflects the continued popularity and relevance of XAT in the field of management education. XAT organizers remain dedicated to fostering diversity and delivering a smart test for smart aspirants, as evidenced by this year’s remarkable response. In terms of demographic data, XAT 2024 showcases a diverse pool of candidates, with 34% of registered aspirants being engineers and 37% being women. This emphasizes XAT’s commitment to inclusivity and providing equal opportunities for candidates from various backgrounds.
In conclusion, SRV Media is committed to delivering transformative results for its clients, and its partnership with premier partners such as Xavier Aptitude Test, demonstrates its dedication to pushing the boundaries of education advancement.
