A leading global hospitality and business education group, Swiss Education Group (SEG) has recently announced the appointment of Genesis BCW as its communications partner. The leading public relations and public affairs consultancy, Genesis BCW, won the business in January 2021 following a multi-agency pitch and it will serve the company from the Genesis BCW India north region.
With the four decades of experience in hospitality and the culinary arts, SEG being the largest private hospitality educator in Switzerland equips students with the leadership and entrepreneurial skills highly sought after in the hospitality industry. Including Bachelor’s and Master’s degrees, short certificates, it offers a wide range of courses from 111 countries, including India to over 6,000 students at five schools based in six campuses across the French and German-speaking regions of Switzerland.
To build awareness for the business management, hospitality and culinary arts education available to students, as well as parents, media, and stakeholders, Genesis BCW will work with SEG to roll-out its strategic communications program in India. Genesis BCW will support SEG through an integrated approach with compelling storytelling, media relations, content development and compelling storytelling.
“We are delighted to partner with Genesis BCW to strengthen our proposition as a provider of real-world education that is the gateway to a global career for Indian students,” said Tarek Kouatly, Director of Marketing, APAC, Swiss Education Group. “We believe the unrivalled expertise and understanding of Genesis BCW’s education and hospitality team will help us communicate our vision, strengthen our presence and attract talent to SEG schools. We look forward to working with the team and leveraging their expertise in conveying our story as we make progress on this journey.”
“Modern hospitality was born in Switzerland and the Swiss Education Group has been at the forefront of the industry for four decades,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are excited to leverage our integrated approach to multi-stakeholder communications to drive awareness of the Swiss Education Group’s commitment to delivering an unrivalled education offering to the next generation of India’s hospitality professionals.”
For over 28 years, India’s public relations and public affairs landscape journey has been mirrored by Genesis BCW (Genesis Burson Cohn & Wolfe). To deliver impact for our clients and help them in moving people: to act, to inspire, to change, Genesis BCW has been setting benchmarks with our imagination, creativity and agility. Including wholly-owned offices in six of India’s key metros, its has its network across South Asia and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Sri Lanka, Bangladesh, Myanmar, Bhutan and Nepal.