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Taproot Dentsu bags creative mandate for Lenovo’s upcoming campaign

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The creative agency from the house of dentsu India, Taproot Dentsu has been awarded the creative mandate for the forthcoming campaign of the leading tech giant, Lenovo. The agency won the mandate following a multi-agency pitch and will serve the account from its Mumbai office.

The campaign will focus on Lenovo’s smart and innovative offerings and it aims to carry the Lenovo story forward in the Indian market.

Speaking of the association, Amit Doshi, CMO – India and South Asia, Lenovo said, “Taproot was quick to understand our business need and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”

Ayesha Ghosh, Head, Taproot Dentsu added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey. We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”

Apart from the dentsu branded agencies, dentsu international’s presence in India comprises the global network brands iProspect, Carat, Isobar, Vizeum, Posterscope, MKTG, mcgarrybowen and Amnet. The network also includes the locally acquired brands WATConsult, Milestone Brandcom, Fountainhead MKTG, mcgarrybowen India, the Perfect Relations Group, SVG Columbus, Fractal Ink Design Studio Linked by Isobar and Merkle Sokrati.

Lenovo is a China-based multinational technology company with global headquarters in the Chinese capital city Beijing. The company manufactures, develops, designs and sells smartphones, personal computers, tablet computers, servers, electronic storage devices, workstations, supercomputers, smart televisions and IT management software. Currently, Lenovo is the world’s largest personal computer vendor by unit sales. It markets ThinkBook and ThinkPad business lines of laptops; Yoga, Legion and IdeaPad consumer lines of laptop computers; and ThinkCentre and IdeaCentre lines of desktop computers.

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