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Team Pumpkin bags the Digital Marketing mandate of Pathkind Diagnostics

MediaInfoline March 18, 2021
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Pathkind Labs presents its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate, Team Pumpkin will facilitate Pathkind with strategy and execution to scale up the brand’s digital footprint.

In just a little over 3 years of starting the operations, Pathkind has set up 65+ Labs (including 15 Hospital Lab implants) and a highly responsive robust network of about 1200+ Collection Centres across 17 States of India. Given the expertise of the team, Pathkind is already reaching out to around 100,000 doctors/ prescribers and getting samples from over 100 hospitals. Setting up Labs inside the hospitals and running those Labs is Pathkind’s forte.

Pathkind is on its course to have an efficient network of labs across every part of India over the next 2 years.

Having a presence in Delhi, Mumbai and Bangalore, Team Pumpkin will be servicing Pathkind Labs from their Delhi office. The key areas of engagement are managing Social Media, Media Planning, Media Buying and SEO for the brand. The agency will be strategizing the digital way-forward to build a loyal customer base, and drive innovations in the awareness-to-purchase cycle for the brand. Apart from that, Team Pumpkin will also be developing digital properties with branded microsites and offering digital support for their events and activations.

Swati Nathani, Co-founder & Chief Business Officer, Team Pumpkin, said, “I’ve got to be honest here, this is exciting! Being awarded two sub-brands from the same parent company in such little time difference tells us that we are doing something right! That said, we see a long road ahead with Pathkind, and we sure are going to do our best at making this ride a smooth and rewarding one. With new opportunities to explore, come new challenges to overcome, and we can already visualize how we ace them all!”

Sanjeev Vashishta, MD & CEO, Pathkind Labs, said, “Our partnership with Team Pumpkin excites us, and we are confident that it would translate into something truly amazing to bring the patients/customers to the Pathkind Network to get the flavour of superior quality diagnostics services in the quickest possible time. After all, they are the ones who are going to help us capitalize on the potential of the digital medium!”

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