Malaysian Insurance Industry is likely to come into the limelight as their principal educational body the Malaysian Insurance Institute is going for a major change in their digital marketing strategy.
In a major development, the 52 year old promising non profit organisation, The Malaysian Insurance Institute (MII) has entrusted Team Pumpkin, a full-service digital marketing agency for their digital mandate.
The company will be building the digital presence of the 1968 established organisation which is the leading professional body and education institution for the Malaysian insurance industry.
“We’re excited by the possibilities of what this collaboration with Team Pumpkin could mean for us as we look to build MII’s digital presence”, said Shalini Pavithran – Chief Executive Officer, The Malaysian Insurance Institute (MII).
Scaling Up Their Digital Presence
- As a part of this digital marketing mandate, Team Pumpkin will be helping the institution with strategy and execution to scale up its digital presence.
- Team Pumpkin would be handling this account out of their Delhi office.
- The focused areas of engagement would be Content Strategy, Social Media Management, Media Planning, Promotional Campaigns, Creating Sustainable Brand Equity, and Social Media Analytics.
Nirav Lalan – Chief Operating Officer, Team Pumpkin, said, “As 2020 comes to an end, we step into the new year with MII. There is so much to do, and we couldn’t be more excited to showcase all that we can! Here’s to a new year, and new opportunities to explore new territories!”