The Mavericks India wins the integrated communications mandate for FACE

FACE is one of India’s leading fintech industry bodies

The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for FACE, one of India’s leading fintech industry bodies. FACE’s mission is to drive ethical lending practices among the Indian fintech sector while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.

“At FACE, our aim is to work closely with the government and other stakeholders and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion. We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders,” says Mr. Ranvir Singh, FACE Member and Founder-MD, Kissht.

On winning the mandate, Chetan Mahajan, Founder & CEO, The Mavericks India said, “We are proud to partner FACE in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole. We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long-term.”

With 13 leading fintech players as its members, FACE is working closely with the government, industry players, policymakers and regulators to strengthen the entire digital lending ecosystem and accelerate its growth.

The Fintech Association for Consumer Empowerment (FACE) is a not-for-profit industry association formed in September 2020 by some of the leading Fintech companies in India with the objective to drive ethical lending practices among the Indian Fintech sector and establish thought leadership in consumer finance. FACE strives to engage with the RBI, Ministry of Finance, other Government and industry bodies, policymakers to ensure a strong focus on fair and responsible lending practices for Consumer Finance in India.

The Mavericks is a pure-play Reputation Management Advisory, with a unique proposition of being an exclusive consultancy and an extended team, rolled into one. A services portfolio focused on building, sustaining and protecting the reputation of organizations, is delivered through a team of strategists, technologists, researchers, designers, digital specialists, and thoroughbred communicators. With an audience-focused approach, we ideate, strategize, and craft campaigns that deliver a long-term value rather than an immediate attention-grabbing noise.

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