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The Small Big Idea bags social media mandate for the 6th edition of CTC 2017

MediaInfoline July 3, 2017

World’s only reality show for the corporate world CTC (Corporate Talent Championship) has signed on the digital-first brand agency The Small Big Idea (TSBI) to undertake their social media duties in India. TSBI has undertaken various projects for engage4more who manages the IP of Corporate Talent Championship. The brand has now awarded the agency with all round social media mandate to drive its digital presence.

Strengthening its portfolio, the agency will now be handling the social media engagement for the launch of 6th edition of ‘Corporate Talent Championship 2017’, a platform that allows corporates to showcase their talent and compete with employees from all over the country.

#WhyStopHere, the digital communication campaign will exude remarkable journey of the participants and bring out their triumph tales. Taking forward the TVS Wego’s (one of the sponsors) tagline, the campaign primarily will engage employees, build communities and enhance employer brand.

Speaking on the digital win, Harikrishnan Pillai, the co-founder of The Small Big Idea says, “CTC is a unique IP targeted at bringing zing into the otherwise mundane corporate life. We are emulating the zing on ground through a structured digital-first communication strategy. The scale of the event is huge with over 100 offices being covered in a span of just a few months. The social content will have a fine balance of consistent micro content and effervescent live storytelling to egg people to participate and celebrate the spirit of passion.”

Commenting on the association, Founder Director of engage4more, Nishant Parashar, “engage4more has had a long and rewarding partnership with TSBI. Team TSBI has unparalleled creative acumen that shows in the innovative campaigns they create. We’ve worked with them previously on Brain Bout, the biggest intra-corporate quiz show and are delighted to collaborate with them once again with Corporate Talent Championship which is the flagship IP of engage4more that connects with 500 captive audiences across participating offices for up to 5 hours each. This year we will have an added layer of being the only corporate championship in performing arts which will be televised on a national television channel.


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