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TheRealB awards its Creative & Digital Mandate to Gemius Design Studio

Shreoshree Chakrabarty December 24, 2020

The creative and digital mandate of TheRealB by Binal Patel, a luxury fashion brand,  has been awarded to Gemius Design Studio, in a multi-agency pitch.

A true representation of bold and bespoke apparel with exemplary designs embracing the authenticity of crafts, cloth, colours and culture is what TheRealB curates. Unique and timeless handcrafted pieces are built by the brand which are quality checked assiduously designed and packed with the utmost care and are a symbol of self-expression.

“Enliven is the word to describe how we felt when we found that we’ve won the account. With our experience in the fashion industry and an excellent team to implement our ideas by bringing their creative prowess to the table, we’re excited to boost and escalate the brand visibility of TheRealB and set new benchmarks as a creative digital agency.” said Anushree Pacheriwal, co-founder of Gemius Design Studio.

Binal Patel described, “Our exchange of ideas with Gemius was engaging and showed us that we’re making the right decision. The ultimate goal is to bring TheRealB out there for everyone to consume, whether as a product, brand or a valuable addition to one’s apparel collection. We’re looking to connect with our audience on a deeper level and we think Gemius can help us do that.”

TheRealB is now live –

Working towards telling the marvellous stories of Industry Mavericks Gemius believes in the true power of words and arts. The brands that Gemius has served consist of Alpino, Raisin, Baggit, Badshah, Genius, Mustin, Coffee Culture, Surat Smart City, Surat Municipal Corporation, Samaara Tea, Scitron, Sosyo, Madhusudan Group, Enviro+, Prag & Co., Oya, ParvatiFabrics Limited, Just in time, Work of Fire, Woop, Porta Bites among others.

Binal Patel after graduating in Hospitality Management decided to enter the world of fashion because of her passion as well as family background. She pursued Fashion Designing from Istituto Marangoni in Milan in 2019 and after that TheRealB came to existence.


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