Brand and communication consultancy, Tilt Brand Solutions was onboarded by Tata Water Plus to manage its full service mandate. The brand will be driving and manage Tata Water Plus’s online and offline creative and strategy mandate.
Commenting on the partnership, KS Kuttiah, VP Marketing, NourishCo Beverages “In an otherwise product parity market, we believe that Tata Water Plus truly has the potential to refresh the way the category is being perceived and consumed. We are glad to have gotten onboard Tilt Brand Solutions as our strategic and creative partners. Their competency in contemporary strategizing and storytelling makes them perfect partners for what is required for a brand like Tata Water Plus”
Added Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions “This is a very exciting category and with changing priorities of Indians towards health and wellness, our partnership could not have come at a better time. We are convinced in Tata Water Plus’s rightful ambition to grow and lead this market, as also in our ability to bring to bear on this journey, our competencies in data analytics, understanding culture and great storytelling. We are also happy in knowing that Kuttiah and his team are going to make this journey for us, fun and fulfilling too”
India’s first nutrient water, Tata Water Plus was developed in collaboration with Indian nutrition experts and international scientists. For mitigating the nutritional gaps in the average consumers, the brand also represents the larger mission of NourishCo Beverages. NourishCo is the joint venture between Tata Water Plus and PepsiCo, that aims at delivering ‘Healthy Beverages for a Healthier India’ and to increase the hydration category in the country. 1 litre of this drink consists of 30% for zinc and 40% RDA for copper.
Tilt Brand Solutions was launched in the year 2018. The brand offers communication, consulting, content production and creation to brands and businesses. The team has over 350 years of experience in marketing, advertising, content creation, behavioral science, data analytics, qualitative research, storytelling, digital, media, consumer advocacy and studio production.