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Tute Consult bags the Digital and PR mandate of Tidy Up!


The marcom agency Tute Consult has been appointed as the Digital Media and communications partner of Nagpur based Consumer-tech brand Tidy Up! Comprising of the digital and public relations fragment, Tute would be entrusted with the brand’s communications under this alliance. The responsibilities that the agency will handle include strengthening communications and driving relevant campaigns and building brand recognition.

Tidy Up! aims at making life easier and clutter-free. This consumer-tech brand’s key idea on which the gadgets revolve around are organization and decluttering. The Wire Bin is a household product as well as is perfect for offices. Tidy Up! aims to be the top brand to provide smart organization solutions, from cable boxes to brilliant innovations like touchless sensor-enabled Smart Bins.

Speaking on the appointment, Gaurav Agarwal, Founder & CEO of Tidy Up! said: “We are excited to collaborate with Tute Consult for our marketing and media communications. We are confident that a mix of the agency’s experience and our objectives will create a strong impact. The Tute Consult team has a tight grip on digital media especially in the consumer sector and we look forward to building our brand with the agency.”

Commenting on the new business win, Komal Lath, Founder, Tute Consult said, “It is always exciting to work with young and innovative companies like Tidy Up! who marry the essence of technology and consumer products. We have as partners charted a long yet promising road map an increasing demand for home and work simplifying products and we would be using strong consumer data and insights to wield the narratives around that.”

The Tute Consult client portfolio ranges from established corporates to consumer and luxury brands, startups and PSU’s among others. The team of Tute Consult consists of young and passionate thinkers, journalists, designers and writers. Tute Consult is more than just a public relations and marcom company; its approach includes creative thinking and problem-solving.


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