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TVS Motor Company awards Kinnect its Digital Media Mandate

Shreoshree Chakrabarty February 16, 2021
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TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world has awarded the digital mandate for TVS StaR City+, TVS Sport, and TVS Jupiter to Kinnect, a premier full-service digital agency. Following a multi-agency pitch, the account was won.

The responsibilities of the agencies will include driving and delivering the overall social media campaigns of the brand and fueling its growth in the country. The mandate comes with social media management, online reputation management as well as creative strategy and execution. For the brand across all channels, the agency will also be involved in planning and executing performance-focused media campaigns.

Mr. Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, “TVS Motor seeks to build long lasting relation with not only its customers but also its partners. We are happy to associate with Kinnect as our digital media partner to create a benchmark customer centricity & innovation”.

Commenting on the account win, Rohan Mehta, CEO of Kinnect said, “TVS Motor is a brand known for its aspirational products of the highest quality and innovation. It is a great opportunity for us to partner with the brand for its digital mandate. Our digital capabilities and creative communication will be key to amplify and optimise the brand’s marketing efforts. We intend to complement strong media strategy, planning, buying with creative and content verticals to strengthen TVS Motors' position as an aspirational player in this segment.”

Kinnect is an eight-year-old agency with a tight-knit family of 350+ #Kinnectors across Mumbai, Delhi, and Bangalore. Never compromising on quality, Kinnect has had several happy clients including Decathlon, Standard Chartered, Indiabulls, TATA Capital, Spencer’s, Asian Paints, Tide, American Eagle, Skechers, Jaipur Literature Festival, Reliance Digital, Eureka Forbes, Converse, Bausch+Lomb and Honda Racing. Kinnect has also bagged various awards in many categories such as Brand Equity Shark Awards for Best Consumer Insights Campaign, e4m IDMA for Best campaign leveraging social media to drive engagement and ROI, Afaqs! Foxglove for Best use of Instagram and so on.

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