Value 360 Communications to oversee Indus OS’s PR & Communication
Value 360 Communications has been appointed as the PR and brand communications partner by Indus OS and the agency will be responsible for overseeing the PR and brand-related activities, including planning, management and assistance for the platform from January 2021.
The home-grown app-content-discovery platform designed to suit the localisation needs of Indian consumers conducted an extensive and in-depth reviewing process before finalizing its mandate with the agency. Indus OS has assigned this task to the agency’s ability to deliver messages consistently to India’s heartland with innovative campaigns. Along with the key aspect being the unmatched regional expertise, their confidence in communicating complex product stories and their award-winning team worked in their favour of clinching the deal.
Kunal Kishore, Founder and Director – Value 360 Communications, said, “We are delighted to associate with a leading home-grown product company like Indus OS, and spearhead its marketing communications strategy. We look forward to crafting and implementing high-impact campaigns, and delivering tangible brand results to our new client. We will strive to steer Indus OS in the right direction, while also helping them catapult to new heights in the times to come.”
Suniva Rawat, AVP, Marketing, Indus OS said, “Indus OS has been building technology solutions to democratise smartphone apps and content discovery for India and the world. With products like Indus App Bazaar we have been able to deliver contextual and personalised app and content recommendations to over 100 million users. Our localised approach has eased discovery driving higher user engagement. Value 360 has successfully handled numerous Make In India campaigns which assures us in their ability to help us reach India’s heartland.”
Indus App Bazaar houses over 400,000 apps in English along with 12 Indian languages, including Bengali, Gujarati, Hindi, Marathi and Tamil and is designed to help users discover new and trending apps in their preferred language. This app store focusses on addressing the needs of Indian consumers using local and linguistic content, and it is driven to support ‘Made in India’ and ‘Vocal for Local’ initiatives.
Serving the leading brands such as ASUS, Lufthansa, Cleartrip, Indian Angel Network, MG Motor India, TCL, Qlik, Oriflame and Quick Heal, Value 360 Communications has remained a renowned player in the PR game. Further, it has partnered with DB (Dainik Bhaskar) Digital, Union Bank of India, LensCrafters and Angel Broking recently. Both in India and internationally, it has won several recognitions such as Campaign India Award, ICCO Global Awards, ABBY Awards, PRovoke, IPRCCA and SABRE.
Value 360 Communications houses a strong team of over 250 professionals with headquarter in New Delhi and principal offices in cities like Mumbai, Bangalore, and Hyderabad. It is currently managing a portfolio of brands spanning across fintech, entertainment, proptech, hospitality, IT/ITeS, on-demand logistics, lifestyle, automotive and travel.