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Villain Lifestyle awards its creative digital mandate to Gozoop


Villain Lifestyle, a men’s fashion brand’s digital duties will be handled by Gozoop – One of India’s leading digital-first integrated marketing companies. Along with creative communication and influencer outreach, Gozoop has taken the reins of social media management for the brand. The company will help the brand in building a strong social media community and craft a social media strategy that strengthens the brand recall.

Aiming to celebrate the antagonist’s story through products that are trend-breaking, masculine and strong, the men’s fashion and lifestyle brand, Villain, is founded by ex-bad boys of Beardo, Ashutosh Valani & Priyank Shah, in brand partnership with KGF-famed Rocking Star Yash. With a vision of making it a cool brand for the youth, the trio came together to introduce the brand exclusively for men. With a wide range of products like fragrances, hoodies, t-shirts, etc., Villain aims to make style statements more accessible and affordable for the youth. This brand is perfect for all men who believe in styling and keeping the vibe of their style alive!

Speaking on the collaboration, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “It was a privilege to work alongside Ashutosh and team while helping build and scale Beardo – from its early stages into a category leader. We are honored and humbled to be have been chosen once again as partners, this time for Villian. We look forward to leveraging our experience, expertise and team chemistry to #BreakTheBox for the brand.”

Talking about the partnership, Ashutosh Valani, Co-Founder & Director, Villain Lifestyle said, “With Gozoop, we are looking forward to creating a legacy for Villain that’s bigger than ever. Having worked with them in the past, we know the kind of unique solutions they bring to the table and are sure that this partnership will be mutually exciting. We trust them to do their best work for the brand and are ready to launch some kickass campaigns with them!”

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