Wai Wai appoints Havas Media for their Digital Media Mandate
Chaudhary Group’s (CG Foods) popular noodle brand Wai Wai has appointed Havas Media India for their digital media mandate. CG Foods is headquartered in Nepal. The mandate includes website and digital media management duties.
Uday Mohan, President – North & West India, Havas Media led Gurgaon office of the agency will handle the account.
CG Foods is a company engaged in manufacturing and sales of instant noodles, snacks, sauces and beverages and is an enterprise of CG Corp Global. It has manufacturing footprints in 5 different countries – Serbia (Europe), India, Kazakhstan (Central Asia), Nepal and Bangladesh. CG Foods India employs more than 3000 people directly and produces Wai Wai in seven different locations across India. More than 50 countries sell Wai Wai noodles. More than 35 flavours are available of the noodle and more than 2.5 billion packs of Wai Wai noodles were sold globally in 2020.
G.P. Sah, Global Business Head – FMCG, Chaudhary Group, said, “India is a crucial market for us with immense potential and as we chase our ambition to be a global leader, our strategies must be unique to each region we are in. With Havas Media’s market intelligence, digital expertise and its integrated offering, we are confident to take the brand to newer heights and achieve a larger market share.”
Mohit Joshi, CEO, Havas Media Group India, said, “We are excited to kickstart the year with a global FMCG brand from CG Foods. Wai Wai is a challenger brand, that operates in an extremely competitive category in India. With Havas Media’s focus on keeping audience at the centre of the planning exercise is in line with the Group’s growing expertise in performance and market-place initiatives, we look forward to positioning the brand in this market and strengthening the brand connect through our meaningful Media Experience (Mx) philosophy.”
Operating in over 140 countries, Havas Media is the main media brand of Havas Media Group. Havas Media services its clients through a portfolio of specialist teams that span media, sport, strategy, entertainment, digital, experiential, data consulting, social media, programmatic buying, out of home and geo-local performance marketing and mobile.