WATConsult associates with Tata Motors Passenger Vehicle division to leverage their digital journey
WATConsult, the digital and social media agency from Dentsu Aegis Network India, today formally announced its association with Tata Motors Passenger Vehicle (PV) business. The agency will now be looking after the digital media mandate for this division. Since their on boarding, the agency has been working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM duties from the last few months.
According to Mr. Rajiv Dingra, Founder and CEO, WATConsult, “It’s our endeavour to partner with one of the leading automobile brands in India. With automobile industry gearing to becoming one of the largest industries in the nearing future and Tata Motors being in talks for its path-breaking products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”
According to Mr. Vivek Srivatsa – Head – Marketing, Passenger Vehicle Business Unit, “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there is lots in store for the brand in coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”
Dedicating the best of its resources to the brand, the agency has created some very interesting and path-breaking campaigns that not only helped the company in reinforcing its social media presence and advocacy but also in creating a stir in the market with new and innovative creative engagements.