WATConsult wins Creative & Social Media Mandate for CarDekho

WATConsult wins Creative & Social Media Mandate for CarDekho

WATConsult, an Isobar company and the globally awarded hybrid digital agency from dentsu India, has bagged the creative and social media mandate for CarDekho, India’s biggest digital automotive solutions provider. The account was won following a competitive pitch process and will be managed by the agency’s Delhi office.

As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand.

“We’re thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right Strategy, Ideation and Creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult,” said Charu Kishnani – SVP Marketing & Content, CarDekho.

Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”

Sahil Shah, Managing Partner, WATConsult commented, “We are happy to have the opportunity to partner with CarDekho and we can’t wait to build a dynamic brand presence for them. Our strategy is to enhance the top of the mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative.”

About dentsu India:

Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu does business with almost every major institution in Japan, accounting for about 28 per cent of the national advertising budget. Its connections to the government are so tight that The New York Times referred to Dentsu as “the unofficial communications department of the governing Liberal Democratic Party”, and it has also been likened to the CIA on account of its reach.

Dentsu creates world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey. It partners with brands to achieve meaningful progress as a force for growth and good. With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward.

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