WATConsult launches board-game to showcase journey of an agency
WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of their 11th Anniversary celebrations.
To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. The idea behind launching PlayAgency is that every agency in India, be it digital, creative, OOH or BTL is somewhere connected.
They might be different in nature, but deep down they all are the same; every agency has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same!
Taking this thought forward, the board-game has been made, which allows players to run an ad agency and experience all the highs and lows of it. Players will have to take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.
Along with this, WATConsult ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every agency, in terms of client approvals, campaign ideas, pitches, follow ups amongst others. The agency even launched their own Facebook party filter for everyone to join in the celebrations.
Speaking on the same Rajiv Dingra, Founder and CEO, WATConsult said, “On the occasion of our 11th anniversary, I would take this opportunity to thank every single person who has been a part of the WAT journey. Our team, former teams, clients and our network; it wouldn’t have been the same without you.”
He further added, “We have launched an interesting board-game called PlayAgency which will allow people to experience the thrill of running their own agency. We hope everyone enjoys playing it.”
Sharing his views Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network Dentsu Aegis Network said, “I would like to congratulate WATConsult on their 11th anniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It’s interesting to actually play a game of something we all agency individuals live by every day.”
Link to Anniversary Video – here
Link to board-game teaser – here
Link to Facebook filter – here