White Rivers Media to handle digital mandate of realme TechLife’s DIZO
realme TechLife ecosystem’s first brand and global technology brand, DIZO, awards its digital mandate to White Rivers Media. The brand comes with realme’s support in 3 aspects – Supply Chain, Industrial Design and AIoT experience that works perfectly with the realme Link app.
White Rivers Media, being an independent, full-service digital marketing agency, will curate the digital strategies for DIZO to promote and elevate user experience in AIoT. The brand will focus on Smart Care, Smart Home, Smart Entertainment and Accessories for its consumers. With the vision of establishing the brand, the agency has conceptualized the brand launch video not just for the young generation but also for those who are young at heart.
Sugandha Varshney, Social Media Lead, DIZO said, “With DIZO we aim to break the clutter and offer a discerning young generation of tech enthusiasts with differentiated technology that is aligned to their needs, complements their individuality, empowers them, and becomes an extension of their personality. We are leveraging our years of research at realme and a profound understanding of consumers and their needs. The team at White Rivers Media understands that we intend to keep the consumers at the very epicenter of the technology. They have helped us curate a digital campaign that will help us reach our target audience.”
Mitesh Kothari, Co-founder, and Right Brain, White Rivers Media said, “With people spending most of their time home, we have witnessed a gradual shift in their mentality — they are now willing to spend more to optimize comfort in their home lives. With the launch of DIZO during a time when the experience economy has slowed down, we are expanding our horizons towards creating versatile digital tech experiences and creating a sphere of tech-empowered life through AIoT.”
DIZO, being the first brand in the realme TechLife ecosystem, is launched with an aim of creating a variety of AIoT solutions to meet the varied needs of the young and vibrant generation of the world. The brand’s focus is to provide the latest, innovative, and high-quality AIoT products in Smart Entertainment, Smart Home, Smart Care, and Accessories for its consumers.