WhiteLion Entrusts Gemius Design Studio With Their Digital Mandate


In a major development, India’s leading electrical brand, WhiteLion has announced that they are entrusting the PR agency Gemius Design Studio has for their Creative, Digital & PR Mandate

  • WhiteLion is a Home Automation Company that develops & manufactures smart switches which are compatible with technologies such as Alexa and Google Home. 
  • WhiteLion also intends to venture deeper into the smart devices segment and soon expand it’s product portfolio.

Vishal Kukadiya, Director of Sales & Marketing at Whitelion says, “We’re looking to expand our operations and that’s why we got Gemius on-board to take care of our communications and branding requirements. We needed to focus on our core competencies and Gemius will take care of what they do best with our advertising and marketing requirements. The company is looking at massive growth in the sector of Home Automation in the coming years. We’re very pleased to have Gemius join our family at this juncture.”

Driving Customer Engagement for Brand Building

As a part of the mandate Gemius will be developing effective brand building and customer engagement strategies for WhiteLion. 

  • Their key responsibilities will be to focus on identifying the right media mix that would help increase brand visibility and key outcomes impacting business. 
  • Gemius will create an Omni-channel media output strategy for communications and content planning.
  • The association will ensure 360-degree communication management, maintenance and up scaling of the media strategy and to raise up the level of creative management. 
  • Gemius will also ensure a holistic approach towards creating the right mix of pull and push factors for the brand – across the Globe.

Saurabh Pacheriwal, co-founder & Captain at Gemius says, “Whitelion is a prestigious company with a very promising product line. The founders are highly passionate about their product and have the right mindset to grow the brand globally. Home Automation & smart home devices are definitely the next big thing and with the IOT seeping in our lives, we are super excited about this opportunity.”

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