Leading communications advisory, WordsWork Communications Consulting has bagged the PR and communications mandate of Sanfe- India’s revolutionary women intimate skincare and hygiene brand. The partnership will bolster Sanfe’s communications campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility among its target audience.
A digital-first brand, Sanfe is a brainchild of two IIT engineering students out to resolve intimate wellness and hygiene concerns for women. Today, Sanfe is a nationwide brand with its unique voice and growing access across a range of solutions for women including premium intimate skincare, menstrual hygiene, and body grooming.
Even today there is a big gap in acceptance and information about choices women can have in these areas of self-care. Sanfe aspires to be that choice women can make to take care of and nurture their bodies based on what they really want and need.
Commenting on the development, Neha Rastogi, Founder and Director, WordsWork Communications Consulting, said, “We are really excited to have Sanfe onboard. Having two young engineering graduates emerge with such incredible solutions for women is something unique that must be talked about. Their products are innovative and finally serving a silent need for all women. We will be responsible for delivering end-to-end communications and outreach solutions for Sanfe ranging from strategizing, planning, and conducting campaigns. Having vast expertise that has grown over the years, we are confident of delivering a disruptive and effective communications approach for Sanfe.”
“We are happy to sign on WordsWork Communications as our communications advisors for Sanfe. We are a young brand, and we would need the right kind of guidance for our brand and its communication. With their deep experience, I am certain that we will achieve a productive communication strategy, and together strengthen our engagement in spreading awareness about intimate hygiene and care,” affirmed Mr. Harry Sehrawat, Co-Founder, Sanfe.
WordsWork is a young, dynamic, and entrepreneurial communications advisory firm that prides itself in running intelligent campaigns that deliver value for its clients. The team comprises creative thinkers and effective communicators with expertise in strategy, content, media relations, digital and corporate communications