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Zee Entertainment’s Mind Wars holds Blue Buzz as its Marketing Mandate


The full-service integrated marketing agency, Blue Buzz has been retained by Zee Entertainment’s Mind Wars as its marketing and communication mandate for the second consecutive year. Mind Wars aims to chart an aggressive brand growth strategy in line with the brand’s vision.

Blue Buzz will be taking charge of creative, digital, and media mandates for the brand, staying true to its DNA offering of providing tailored and result-driven marketing solutions. This association aims to amplify the brand’s presence across all platforms.

Speaking on the association, Mr. Umesh Bansal, Vice-President, Zee Entertainment Enterprise Ltd said, “In line with our vision of making young India smarter and encouraging playful learning methods, Mind Wars is gaining rapid momentum across geographies in the country. 2021 is going to be an even more exciting year for the brand, and we are confident about the expertise and integrated solutions Blue Buzz will bring in for spearheading this next phase. We look forward to taking this partnership to newer heights and explore innovative ways of brand engagement in the year ahead.”

Speaking on the partnership, Neha K Bisht, Co-founder, Blue Buzz, said, “It has been a great journey working with ‘Mind Wars’ for the past one year. Adopting a distinctive storytelling approach, we have always focused on achieving our client’s business goals and position the brand for long-term success.  We will be using this opportunity to showcase the team’s unmatched skills of prodigious strategies that aggravate the presence of the brand across platforms. ‘Mind Wars’ has consistently entrusted us with the brand’s marketing mandate, and we are certain of putting our best foot forward to set new benchmarks together.”

A first-of-its-kind knowledge acceleration program, Mind Wars is the brainchild of Zee Entertainment Enterprises Ltd. (ZEEL), the nation’s largest media house, aiming to make India smarter.

To suit the individual needs, of its clients and position them for long-term success, Blue Buzz adopts a distinctive storytelling approach. Right from engaging in PR activities to creating unique Social Media Strategies as well as providing Design Studio services, the agency understands that communication is key to building trust, and accordingly fulfil all the brand communication needs.



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