Zenith, the ROI agency under Publicis Groupe, is awarded the media mandate for Zoomcar, the world’s largest emerging market-focused car-sharing platform. Zenith India has won the mandate after a successful multi-agency pitch by Zoomcar. Known for its deep-seated media planning and buying, Zenith aims to strengthen and elevate Zoomcar’s marketing efforts in India.
As a part of the mandate, Zenith will handle the entire gamut of media planning including brand strategy, media buying and implementation. The scope of work will be ROI driven with data analytics as its core. Through this association, Zenith expects to help expand Zoomcar as a brand to a larger audience and build a strong media presence in the market.
Commenting on the business win, Jai Lala, CEO, Zenith India said, “In a progressing market, we aim to give the best data analytics experience to our clients. We are delighted to have partnered with Zoomcar, the world’s largest emerging market-focused car-sharing platform. Our ROI led strategic media approach will aid to company’s growth in India.”
Speaking on the partnership, Nirmal NR, CEO, Zoomcar India said, “We are happy to partner with Zenith to help bolster our marketing strategies in India. We look forward to a fruitful association and believe that the agency with its innovative ideas and inherent data analytics, media planning and buying knowledge will help with our business growth.”
Zenith is the ROI agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our client’s businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One. We have over 6,000 brilliant specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimization and data analytics. Zenith works with some of the world’s leading brands including Electrolux, Essity, Kering, Lactalis, Luxottica, Nestlé, Nomad Foods, and RB.