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Zydus Wellness Renews PR Partnership With Wavemaker India

MediaInfoline January 18, 2021

In a major development, Wavemaker India announced today that Zydus Wellness which includes the consumer wellness brands of Heinz India, has consolidated its media duties with them. 

Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.

Speaking on the association, Tarun Arora, Chief Executive Officer at Zydus Wellness Ltd. said, “We are happy to have Wavemaker on board as our media partner again. 2021 is going to be an exciting year of growth and transformation for our brands and we are confident about the level of expertise, market understanding and integrated solutions they will bring to the table in driving this next phase. We’ve had a long-standing relationship with Wavemaker and are looking forward to continuing this partnership moving forward”.

Consumer Data Driven Marketing Strategy

Wavemaker is a 7600 people company serving across 90 makers with their deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.

  • The company believes that there always is a better way to grow.  
  • They positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. 
  • The Wavemaker way is globally consistent. They understand the where and how of marketing fueled by the world’s most powerful consumer data and hence can intervene decisively to help brands win more sales. 
  • They are a part of GroupM, WPP’s global media investment management company. 

Commenting on the retention, Ajay Gupte, CEO – South Asia, Wavemaker said, “I am extremely grateful to Zydus Wellness for renewing our partnership once again. We are excited to be a part of their growth journey focussing on product diversification and expansion. With our deep consumer insights along with digital and e-commerce, I am sure we will unlock newer growth levers for Zydus Wellness”.

We are proud to work on Zydus Wellness brands for over 7 years and our partnership has only become stronger with time. This is a proof of our good work, passion and readiness for future. We thank them for trusting us with the new brands in their portfolio”, said Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker India.











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