101India.com partners with QYOU Media
India’s premier youth entertainment portal 101India.com partners with Toronto based media giant QYOU Media for its newly launched service on Tata Sky, The Q India. The localized service will showcase premium digital content curated from popular content creators and broadcast it on TV.
The Q India service (formerly called The QYOU) will present unique stories from 101India’s diverse content catalogue: from the edgy food show ‘Dinner with the Dons’ to a series on the bourgeoning underground hiphop scene in India, ‘HipHop Homeland’; from celebrating unique love with ‘Love in India’ to celebrating the disappearing communities and cultures of India with ‘101 Traces’.
Commenting on the association, Curt Marvis, CEO and Co-Founder of QYOU Media, said, “ 101India creates the kind of amazing, fresh and creative content that makes us so excited to bring “The Q India” service on TATA Sky to a millennial audience. In one place we are offering the best premium digital first content that India’s top creative talent is making and 101India and their programming embodies that in every way.”
Cyrus Oshidar, Founder and MD of 101India.com said, “We are excited to partner with QYOU Media and to extend our unique content to Tata Sky’s large audience base of 17+ millions of viewers. The millenials are always looking forward to fresh and diverse content and this partnership will help take the best from our online content catalogue to the young TV-watching audience through their Tata Sky subscriptions.”
The unique stories of 101India have found a loyal fan base not just in India but even internationally. In the past 101India has inked content partnerships with leading OTT players like YuppTV and Cinestaan North America and looks forward to establishing more meaningful partnerships to reach a wider global audience network.
The show reel of 101India’s unique content is here.
101India premiers on The Q India India on Friday, 30th March 2018.
Catch unique stories from 101India on The Q India every Friday and Saturday at 7 pm only on Tata Sky.