Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search


9XM’s brand integration with

MediaInfoline December 17, 2015

India’s popular Bollywood music destination 9XM, has partnered with to launch India’s First Crowd sourced playlist show called #Asktrack. The social media based request show; AskTrack will air Bollywood songs requested by the viewers through Twitter, Facebook and Whatsapp platforms. #Asktrack sponsored/presented by airs on 9XM starting December 21, 2015 every Monday to Friday at 5:30 pm.

Speaking about the initiative Mr. Pawan Jailkhani, Chief Revenue Officer, 9X Media said “Our music channels are known for their music curation and innovative programming. Our latest show on 9XM titled #Asktrack, will be India’s first show to generate live playlist via social media. In this endeavour we are happy to have on board as our partners for #AskTrack and are confident that this viewer’s request show will resonate with the music lovers across India.”

9XM viewers can select their favourite songs from the shortlisted songs presented across 9XM social media platforms ( and [email protected]). The songs garnering the maximum number of votes will be used to generate the playlist for the 90 minutes break less music band #AskTrack.

Speaking about the association Mr Manav Sethi, Group CMO & Head Digital Strategy, said “We are excited to partner with 9XM to launch #AskTrack, a unique concept which will allow customers to request songs through social media. With this initiative we are continuing with our objective of offering another unique service to our consumers who are inclined towards music. We are confident that this partnership will be beneficial for both – 9XM and Askme.”

Viewers can click on the FB/Twitter link to vote for their favourite songs; the playlist will also be shared on to enable seamless voting experience for the viewers

Speaking on the programming innovation Mr. Baljinder Mahant, Cluster Head-Programming 9XM and 9X Tashan said “9XM #AskTrack will be India’s first Crowd sourced playlist show. We give the audience the power to decide the playlist on the show which first of its kind across any music channel. The selected songs will be aired instantly, so that the viewers don’t have to wait for a week to watch their favourite songs.”

#AskTrack will be promoted across digital and social media platforms via ads and banners.

Keep watching 9XM and enjoy #Asktrack every Monday to Friday from 5:30 pm to 7pm. Start Voting today!!


You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

seventeen − 15 =