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ALTBalaji and Roposo join hands to expand footprint amongst the Bharat audience

MediaInfoline September 23, 2020
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As the one-stop destination, ALTBalaji, one of the leading homegrown OTT platforms in the country, continues to rule the roost when it comes to the massification of content. The OTT platform has entered a strategic association with Roposo, India’s No. 1 video-sharing social networking platform, to leverage each other’s strengths and massive reach. With this long-term association, ALTBalaji will tap into the talented Roposo community of nearly 100 million users that include actors, dancers, singers, musicians, amongst others.

The association with Roposo will provide ALTBalaji a platform to promote its content in addition to engaging with users via a range of innovative activities. Furthermore, Roposo users and creators will get a chance to watch   some of the most entertaining content on the platform, from ALTBalaji’s catalogue of content. Adding to the fervor, Roposo’s inhouse creative team will also ideate and launch campaigns for ALTBalaji’s upcoming shows to drive active audience participation and engagement.

Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji said, “Being an entertainment platform that caters to the masses, we deliver diverse content to Bharat consumer segments. With almost 65% of our consumer affinity from tier II and tier III towns, our strategic association with Roposo sees the combined might of two successful Indian heartland platforms. This synergy will help us target the relevant segments and aid us in further expanding our footprint and engagement.”

Bikash Chowdhury, CMO Glance which owns Roposo said, “It’s a perfect partnership as it brings together a leading OTT platform, ALTBalaji and India’s No. 1 short video app platform with common audiences. We are both Indian brands that have created our unique mark in the industry. 2 out of 3 Roposo users are below 30 years old – an audience that has strong affinity for ALTBalaji’s content. This association will help build on each other’s strength  – brilliant content from ALTBalaji and scale, creativity and engagement on Roposo.”

In three years of commercial launch, ALTBalaji has one of the largest libraries of Hindi original with 64 exclusive shows. It remains one of India’s favourite online destinations for engaging content. Shows such as The Test Case, Apharan, Home, Kehne Ko Humsafar Hain, Broken But Beautiful, Mission Over Mars, Bose: Dead or Alive, Mentalhood, Code M among others, have won many accolades. The Hindi Masaledaar Content app has an ever-growing audience base across the globe that watches Indian original shows.

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