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ALTBalaji Partners with PayPal, Offers Viewers Uninterrupted Service

MediaInfoline April 7, 2020

Pulling out all the stops to ensure its audiences non-stop entertainment and offering them a host of convenient payment experiences, ALTBalaji joined hands with PayPal. As a part of the association, audiences via a PayPal payment can get a minimum of INR 10 and a maximum of INR 300 cashback vouchers during the offer period. Valid till 30th June 2020, the offer is on the first PayPal transaction. The terms of the deal require one to make a minimum transaction of INR 100 to utilize the offer.

Through this partnership, ALTBalaji adds another feather in its social awareness campaign, #StayALT which urges the audience to practice social distancing by staying at home and be entertained by the platform’s extensive and diverse content library. Being a responsible brand, ALTBalaji has been running #StayALT by introducing exciting offers to motivate the audience to stay at home. As part of offering its subscribers a quick and easier checkout with cashback, the OTT platform earlier this week announced its association with Amazon Pay and Paytm under the same initiative. ALTBalaji’s associations with these payment gateways will help reach out to a wider set of audience and have enabled a slew of payment options to choose from.

On the association, Mr. Nachiket Pantvaidya, Group COO, Balaji Telefilms & CEO, ALTBalaji said, “We have always worked in the direction of creating an ecosystem for our viewers where they not only get quality content but easy access to it. Our association with PayPal is a strategic move in this direction that improves our relationship with our audiences and provides them with multiple payment gateways to choose from. During times like this, we have been urging everyone to stay at home while we make sure that they are getting smooth access to our content library and hence keep themselves entertained.”

ALTBalaji has built a legacy of creating iconic shows like Apharan,’ ‘Mentalhood’, ‘Code M’, ‘Kehne Ko Humsafar Hain’, ‘Karle Tu Bhi Mohabbat’, ‘M-O-M: Mission Over Mars’, ‘Coldd Lassi Aur Chicken Masala’, ‘The Verdict – State v/s Nanavati’, ‘Broken…But Beautiful’, ‘Ragini MMS Returns’, “Test Case”, “Bose” among others which have been lauded by the audience. The subscribers of ALTBalaji will get access to a content library of 60+ Indian originals created for the masses.


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