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ALTBalaji Partners with Ujjivan Small Finance Bank

MediaInfoline June 9, 2020
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Known to be the one-stop destination for entertainment that also provides viewers an affordable viewing experience, ALTBalaji, one of India’s leading homegrown platforms, has joined hands with Ujjivan Small Finance Bank. As part of the deal, Ujjivan Bank customers can avail of a 15% discount on the ALTBalaji subscription by using the Ujjivan Bank RuPay Debit Card. Having played a vital role in the massification of content in Tier II and III markets, ALTBalaji has revolutionized how India consumes content. Led by its clutter-breaking shows, that span diverse genres, the homegrown platform has established a foothold in non-metros like no other. With Ujjivan Bank’s diversified portfolio seeing more than 39% of its customers spread across semi-urban and rural markets, this partnership helps ALTBalaji reach out to a fresh set of viewers from Bharat by making their content more accessible.

Customers can use the offer which is valid till October 31st, 2020 by using the code FIFJ7by. The code is applicable for the Quarterly Subscription pack and its validity will start from the date of activation. Users can click on the link here and they will be navigated to the app store or Google Play Store depending on their smartphone. This association will allow ALTBalaji to tap into a new set of customers while simultaneously motivating them to stay indoors. 

On the partnership, Nachiket Pantvaidya, CEO, ALTBalaji, and Group COO, Balaji Telefilms said, “Having established our presence with entertaining Hindi originals, we have been working towards the massification of OTT space across markets. Ujjivan Small Finance Bank’s well-established presence will see us tap into a new segment of hinterland audiences and help them discover our engaging content. With a vast number of viewers in these areas having an account with Ujjivan Bank, this association will ease the subscription process for them with value benefits. Users can avail this offer in just a few clicks making it extremely simple and convenient.”

ALTBalaji has built a legacy of creating iconic shows like Apharan,’ ‘Mentalhood’, ‘Code M’, ‘Kehne Ko Humsafar Hain’, ‘Karle Tu Bhi Mohabbat’, ‘M-O-M: Mission Over Mars’, ‘Coldd Lassi Aur Chicken Masala’, ‘The Verdict – State v/s Nanavati’, ‘Broken…But Beautiful’, ‘Ragini MMS Returns’, “Test Case”, “Bose” among others which have been lauded by the audience. The subscribers of ALTBalaji will get access to a content library of 60+ Indian originals created for the masses.

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