Approach Entertainment Signs Shorr Music Exclusively

Approach Entertainment signs Shorr Music exclusively - a collaboration between two powerhouses in the Indian music industry.


India’s Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music has already worked with top music labels and is set to compose for a Bollywood film.


Our Analysis and Commentary

Approach Entertainment and Shorr Music Sign Exclusive Partnership, Promising Exciting Developments in Bollywood Music Industry

With the signing of an exclusive partnership between Approach Entertainment and Shorr Music, the music industry in Bollywood is set to witness some exciting developments. Approach Entertainment, considered one of India’s leading celebrity management and production companies, has taken on the responsibility of representing and managing the talented music production group, Shorr Music.

Shorr Music, a promising new collective of musicians consisting of Nihal D, Abhishek T, and Neil, has already gained recognition for their work with top music labels such as Zee Music, Tips, and Panorama Music. Their chartbusters like “Heer Kahan” and “Arziyaan” have captivated music lovers with their soulful lyrics and soothing melodies. In addition to working on Bollywood films, Shorr Music has also composed music for Marathi films and advertising jingles for various brands.

The partnership with Approach Entertainment will see the company handling all aspects of Shorr Music’s representation, including management, digital presence, brand and media partnerships, and event coordination. Approach Communications, a division of Approach Entertainment, will be responsible for PR and communications activities.

Approach Entertainment’s track record of success has earned them accolades such as the Biz India 2010 Award and the Service Excellence Award from the Worldwide Marketing Organization. Their expertise in talent management and their commitment to nurturing and promoting music artists make them an ideal partner for Shorr Music.

In a collective statement, Nihal D, Abhishek T, and Neil expressed their excitement about the collaboration with Approach Entertainment. They highlighted Approach Entertainment’s dedication to their artists and their strong presence in the industry, making it a perfect fit for their music group. The trio looks forward to a long and fruitful partnership with Approach Entertainment, as they continue their musical journey in Bollywood.

The signing of this exclusive partnership not only emphasizes the potential of Shorr Music to make a significant impact in the music industry but also showcases Approach Entertainment’s ability to identify and nurture talent. As the music industry transcends boundaries of genres, languages, and nations, Shorr Music is poised to create music that resonates with a global audience.

Overall, the partnership between Approach Entertainment and Shorr Music is a significant development in the Bollywood music industry. With Approach Entertainment‘s guidance and expertise, Shorr Music has a platform to showcase their talent and reach new heights. Music enthusiasts can look forward to more chart-topping hits and soul-stirring melodies from this talented music production group in the near future.


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Approach Entertainment Signs Shorr Music Exclusively

India’s Leading Award Winning Celebrity Management, Films Marketing, and Films Productions Company, Approach Entertainment has signed music production group Shorr Music exclusively. Shorr Music is a promising upcoming music production group started by three very talented individuals Nihal D, Abhishek T, and Neil. Shorr Music has already worked with top music labels like Zee Music, Tips, and Panorama Music and is all set to compose & produce music for a Bollywood film soon.

Shorr Music already has a few chartbusters like Heer Kahan on Zee Music & Arziyaan on Panorama Music. Shorr Music has also composed and produced music for a few Marathi films and advertising jingles for different brands. Arziyaan was very well appreciated by music lovers for its soulful lyrics and soothing music. The music group is also going to work on a Bollywood film which will be announced soon.

Approach Entertainment will handle the entire representation, Management, Digital, Brand & Media Partnerships, Events, and other related activities for Shorr Music while Approach Communications will be looking after PR & Communications activities. Approach Entertainment has also bagged Service Excellence Award from Worldwide Marketing Organization recently. Approach Entertainment has operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

“SHORR “ is a musical collective from Mumbai India that works for film & independent music. The group is working on new ideas and experimental sound.

“SHORR” is a Hindi word for “NOISE “ as the music group believes Noise can’t be ignored. Shorr will be creating music for a global audience as music is not bound by any genre, language, place, or nation.

Talking about the Collaboration with Approach Entertainment, Nihal D, Abhishek T & Neil of Shorr Music in a collective statement said, “As we have already worked with top music labels like Zee Music & Panorama Music and will be making our Bollywood debut soon, we were looking for the right management and communications agencies for our music group. Approach Entertainment is an award-winning celebrity & talent Management Company and they are doing some wonderful work for music artists in India. It’s such an immense pleasure to be a part of Approach Entertainment’s celebrity & talent management roster. We are very ecstatic to be a part of our next phase of Bollywood & music journey with Approach Entertainment. Looking forward to having long innings in Bollywood & music industry with the Approach Entertainment team.”

Speaking on the announcement, Sonu Tyagi, Director of Approach Entertainment says, “Shorr Music is a tremendously talented music directors & singers group who has already proven his performance with Zee Music, Panorama Music & other top music companies. I liked their music videos Heer Kahan & Arziyaan. We will work on Shorr music management, pr & representation, events, and marketing. We are very happy to sign Shorr Music exclusively.”

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, in Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.


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