ATKT.in, a college content entertainment platform partnered with AJIO, the trending fashion e-commerce brand. As part of this association, ATKT.in helped AJIO with their Instagram contest by providing talent who not only spread the word but also help seed the pictures images from different gigs including their inhouse event called the Talent Tent Open Mic.
AJIO and ATKT created the coolest collection of snaps in party history on the Instagram hashtag #DRESSEDTOGIG that brought almost 18000 pictures shot and posted with the #dressedtogig hashtag. Young, fashionable giggers from 12 cities posed and pouted to vie for the grand prize, all-expenses-paid trip to Belgium for a leading EDM festival.
Speaking on the occasion, Saurabh Kanwar, Co-founder of ATKT.in said, “Going to gigs, like music and stand-up performances, spoken word shows has become a regular part of young peoples’ lives. We are happy to partner with a leading fashion ecommerce brand like AJIO for such an initiative. This campaign was able to soar due to the influence of our talented student network.”